Vitamino Color Spectrum Serum
Locks in glass shine. Results last up to 10 washes.
95% of women prefer iNOA to any other hair color they’ve tried1.
1 Consumer questionnaire, 150 women.
Patented innovation
Vitamino Color Spectrum
Lock in your day 1 color vibrancy for up to 100 days.1
Concentrated with Ferulic Acid + Citric Acid 2.5%.2
1 Instrumental test with full Vitamino Color Spectrum system.
2 Up to 2.5% citric acid.
2025 COLOR CAPSULE
Titan Brown
10 new multi-reflective browns stunning colors of #MochaMousse, the Pantone color of 2025, inspired by Titan’s moon.
#NoBreakageChallenge
Metal Detox
99% less breakage in one use1.
2x more shine2.
Heat protection up to 230°C2.
1 Instrumental test after applying the Metal Detox pre-shampoo treatment + shampoo + mask.
2 Instrumental test: Metal Detox Oil.
#RebornStrongerChallenge
Absolut Repair Molecular
Repair 2 years if damage, in one use.1.
Restores hair's strength , elasticity and movement.2
Deep penetration, instant transformation.
1 Instrumental test on the fiber macro-molecular structure after application of shampoo + rinse-off serum + leave-in mask.
2 Consumer test after 2 weeks use of shampoo + rinse-off serum + leave-in mask. Non-retouched pictures
Innovation
Dry with the speed of light.
Without damage.1
#AirLightPro
1 Instrumental test, AirLight Pro vs. naturally dried hair.
Mental health matters
Our free mental health training program by hair pros for hair pros.
#HeadUp
Trending now.
Discover your new favorite hair products.
Keep your hair salon-perfect at home with our pro routines.
Pro testimonials
Vitamino Color Spectrum Shampoo.
Co-developed with pros.
Lock in your day 1 color vibrancy up to 100 days1.
Sabrina Bias
International hairdresser.
A luxurious shampoo. Cleanses well & has a clear difference in elasticity.
1 Instrumental test with full Vitamino Color Spectrum system.
Pro testimonials
Vitamino Color Spectrum Deep conditionner.
Co-developed with pros.
Lock in your day 1 color vibrancy up to 100 days1.
Marlon Hawkins
International hairdresser.
Instant transformation. Hair looks luminous, shiny, strong & moisturized.
1 Instrumental test with full Vitamino Color Spectrum system.
Pro testimonials
Vitamino Color Spectrum Glass shine serum.
Co-developed with pros.
Lock in your day 1 color vibrancy up to 100 days1.
Lucas di Oslo
International hairdresser.
Innovative. Versatile. Hair looks shiny & less frizzy.
1 Instrumental test with full Vitamino Color Spectrum system.
Pro testimonials
Vitamino Color Spectrum Mask.
Co-developed with pros.
Lock in your day 1 color vibrancy up to 100 days1.
Dedy Mada
International hairdresser.
Lightweight, creates volume and works for any hair types.
1 Instrumental test with full Vitamino Color Spectrum system.
Get inspired for your future iNOA color experience.
They already found the perfect iNOA look.
Ready for a hair transformation?
Your perfect hair journey starts here. Find your closest salon and take a rendez-vous.
